For decades, an “anti-story” has circulated throughout American culture, deconstructing our guiding stories and values, leaving us without a shared story that could unite people in a shared mission, purpose, and trust.

Beneath this anti-story was the cynical claim that oppressive power is the only real fabric that holds our civilization together.   

We reject the “conflict view” of civilization, and believe that our shared project is best united by sacrificial love, cooperation, and a cruciform vision of human flourishing.

A once-in-a-generation, leadership succession wave is underway, yet emerging leaders require education and soul-formation that moves them beyond the cynicism and deconstruction of the past, and unites them with others in a better story and shared mission.

Cultural renewal requires healthy institutions, yet Americans' trust in institutions has been in decline across nearly every major institution (church, education, government, banking/finance, etc).

Both legacy media and social media platforms too often reward outrage, not wisdom.
These incentive structures create perpetual cycles of unhealthy “content” that deforms our souls and fracture our institutions.

We know how to track clicks and cash, but not values. Leaders often lack decision-grade data on cultural value trends to guide strategy.

Cultural shifts can happen swiftly in the age of social media, and leaders need timely insights into those shifts.